Data-Driven Design and Construction by Deutsch Randy;

Author:Deutsch, Randy;
Language: eng
Format: epub
ISBN: 9781118899212
Publisher: John Wiley & Sons, Incorporated
Published: 2015-08-04T00:00:00+00:00

Figure 5.4 Architects can compare design options and measure their performance using chosen parameters.

© Sefaira

Are there particular technologies that are better at handling project data?

MJ: Cloud technology has opened up whole new ways of storing and accessing data, opening new ways to collaborate. We try to be tool agnostic, preferring to work with the tools our users like to work with. We don’t really see it as our mission to tell people which platform to design on; for us it is mainly a question of helping them be as productive and creative as possible.

Do you see a difference among the firms that you interact with—that engage with your software—between those that are data driven and data averse? Does one have an advantage over the other?

MJ: In the technology industry we work with fairly traditional technology adoption curves. There is always a part of the market that likes to try things early, and others that prefer to wait and see. There is debate as to how much of this is driven by our environment, and how much is biology. One might imagine that some of these traits (e.g., being first with technology gives you competitive advantages, whilst taking a wait-and-see approach can be less risky) are closely linked to evolutionary biology—[that is,] different means of survival. I’d posit that in the history of the world, more groups have faced extinction because they were late to adapt than those that adapted quickly, and therefore we think those that are quick to embrace the technology evolution stand a better chance of getting ahead from a competitive standpoint. This goes for performance-based design and cloud technology as it has done for many other technologies before it. [See Figure 5.5.]

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